LT on the set of the new Campbell's Soup CommercialSan Diego Chargers’ running back, LaDainian Tomlinson, is known as one of the NFL’s hardest workers and a dominant force among offensive players on the field. Off the field, this former league MVP is known for his generosity and humble demeanor – all qualities that Campbell Soup Company (NYSE:CPB) will capture in the newest installment of the famed Chunky soup advertising campaign, which has begun production in Los Angeles this week.
Tomlinson is taking his gridiron greatness and “good guy” personality in front
of the camera, as he stars in the Chunky soup ads for the second consecutive year. This season marks Chunky soup’s 11th as an NFL sponsor and the first time in the brand’s history that the advertising campaign will be solely focused on one marquee player, without his mom by his side. Campbell’s Chunky soup will feature Tomlinson in the 2008 advertising campaign, appropriately titled, “Working Day.” “Working Day,” which focuses on a day in the life of an NFL star … and every hardworking individual, is comprised of two :30 and three :15 broadcast spots, as well as print and online advertising. Each spot features the daily trials and tribulations of Tomlinson’s “workday”, with a voiceover that allows the hardworking viewer to see the many similarities they find themselves tackling throughout the workday. Charger’s head coach, Norv Turner, will also appear in one spot, “Autograph,” … in a boss’ role.
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